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From the monthly archives:
September 2009
“She’s in the kitchen at the crack of dawn Bacon’s on, coffee’s strong Kids running wild, taking off their clothes If she’s a nervous wreck, well it never shows Takes one to football and one to dance Hits the Y for aerobics class Drops by the bank, stops at the store Has on a smile [...]
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You can buy your shoes at Wal-Mart. You can buy your shoes at Target. You can buy your shoes at a big department store. So why would you ever buy your shoes from an unknown online store? Back in 1998 Nick Swinmurn had a crazy idea, “I’m going to sell shoes online.” So he called [...]
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When picking the best blog posts, I used 2 questions to determine whether a blog should be featured: Does this post help small business owners dominate their space on the web? Can this blog post help small business owners experience dramatic growth? I believe the 5 blog posts below meet either one of these goals or [...]
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INGREDIENT #1: FOCUS ON YOUR AUDIENCE “Are you talking to me?” How many times have you gone to a corporate website and thought “Where is the stuff for me?” Are you making potential new customers “guess” if your website is for them? You might think, “Isn’t it obvious our website is for people who need _________.” [...]
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Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer. And you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads [...]
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I just got off the phone with a client. Their Google Adwords had 180 clicks last week and only 1 converted into a lead. They usually get several leads every week from their pay-per-click ads. What happened? Did the landscape change? We did a search on Google for one of our main keywords. Their pay-per-click [...]
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