Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer. And you only pay when they visit your “store”
But because the search engines charge advertisers less money for truly relevant ads which get plenty of clicks (and add a penalty to all the others). It’s also the first time in history that managing a single ad campaign has become a full time job!
You see, increasing competition, costs, and quality requirements imposed by the search engines make it VERY difficult for most people to get maximum profit from PPC.
Glenn Livingston is one of the most highly respected AdWords marketers in the United States. More importantly, he runs a large AdWords management agency and has seen literally hundreds of PPC accounts, so he really knows what works from a “dollars in vs. dollars out” vantage point. (Compare that to a lot of the self proclaimed gurus out there “talking theory”)
Glenn also actually has very strong business background consulting for dozens of companies like AT&T, Lipton, Novartis, Whirlpool, and many, many more. And, also unlike many of the gurus you may have followed, Glenn’s successfully built 17 of his own AdWords projects in markets having NOTHING TO DO with internet marketing.
And he’s endorsed by the authors of BOTH major AdWords books.
But the best thing is, Glenn’s marketing philosophy is to deliver real value BEFORE he asks for the sale. Which means he’s put a tremendous amount of blood, sweat, and tears into creating these Adwords Cheat Sheets, Videos, and MP3s.
So you really WILL get critically important AdWords insights about:
- Overcoming PPC Overwhelm –> Maximum Results in Minimum Time
- Sending Your Quality Score Demons Where They Belong
- Selecting Your Single Most Important Keyword
- Attracting Hyper-Responsive AdWords Visitors
- Optimizing the Content Network (the largest network in the world)
- Rolling Out to MSN, Yahoo, and Other PPC Engines
- Finding Your Single Most Important Competitor
- And much, much more.
I can’t recommend this highly enough … it’s one of the truly FREE resources on the internet that really does deliver value.
Giving You the Power to Fight the Big Boys!Adwords Kicking Your Tush? by Doug Stewart