This Friday, “Where the Wild Things Are“ opens at a theater near you. Maurice Sendak’s 1963 children’s book inspired the movie. I wore this book out as a kid. As an adult I gave it to nieces and nephews. Hoping it would inspire a life-long love of books.
The main character, Max, puts on his wolf costume. Then he howls and dances with imaginary beasts in his room. Max and your customers are a lot alike. To find out how they’re similar, read on…
A few years ago I lived in a nice Dallas neighborhood. I fought the morning traffic for thirty minutes to and from work. Everyday. I saw some of the same cars on the way to work. Everyday. I sat in the same cubicle. Everyday. I stared at my computer screen. Everyday.
After drudging through two full days of work I was excited it was Wednesday. Half way through the work week. Oh yeah! On Thursday, I looked forward to Friday. Every week.
I craved a break in the monotony. I craved some excitement. I wanted to howl and dance. I was your customer.
Last week I turned 49. Friends from high school, college and past jobs sent happy birthday wishes to me on Facebook. One of those friends asked, “Where’s the party?”
She’s your customer. She wants someone to throw a party. She’s looking for a reason, or a place where she can let her hair down and celebrate. She wants excitement and fun.
Inside all of us is a wild “thing” craving new experiences. Craving laughter. Craving attention.
Let the Wild Rumpus Start!
Throw a Party for Your Customers, Your Fans & the Press
Show your customers some “love.” Invite them over. Have some fun. Find a reason. Make something up. Find a reason to talk to your customers face-to-face. Laugh.
If you’re creative enough, the press will tell the world about your party. Here’s an example:
“Online retailer FancyDress.com is hosting what it claims is “the world’s first interactive Twitter Séance or “Twéance” on October 30th – the day before Halloween.”
WebProNews wrote about the “party” and announced it to thousands Monday. So go start a wild rumpus. Make sure you send me an invitation too.
Sincerely,
Doug Stewart
Giving You the Power to Fight the Big Boys!
