If you boil all the details and tactics different search engine experts use, search engine optimization is all about one thing. Prove to the online world you’re the expert for your keyword or keyword phrase. That’s what it’s all about. Nothing else.
Some people argue with technical details about title tags, meta tags, alt tags and other technical details. They also talk about using link bait and a lot of other jargon. If you’re unfamilar with these terms and the jargon thrown around, you probably think search engine optimization is way too complicated for the average Joe. But it ain’t necessarily so. Because what really matters is –
Do the Search Engines Think Your Website is the Definitive Resource Online for Your Keywords?
Getting your website ranked high on the search engine in theory is simple. Do the following:
- Register a domain name with your keyword or keyword phrase in it.
- Create a website with quality content about your keyword or keyword phrase.
- Make links to all the pages on your website easy to find by Google and the other search engines.
- Keep your website current.
Then if you have little or no competition, you’ll do fine on the search engines. But what happens if you have competition?
If you have competition in your niche, you win when more influential websites link to you than your competitors.
When you research the differences between one website ranking higher than another for the same keywords, you find one has more quality websites linking to it than the lower ranked website. Most high ranking websites for very competitive keywords or keyword phrases have a strategy and plan in place to get more influential websites linking to their websites.
I know this all sounds very simple. Because it is. But it requires focus and consistently staying “on point.” It also requires you take consistent action to keep your message in front of influential website owners, bloggers, press, etc.
A “NEW” Trick: Syphon traffic from high volume websites like YouTube, Facebook, Twitter and other social media.
The internet landscape changes as people migrate to the most fun, easiest places for them to get whatever they want. Today Facebook, Twitter and YouTube are hot.
Simply put, create quality content proving you’re the top dog for your keyword, market , niche, etc. on your social media pages. Then find ways to link back to your website and or specific web pages from YouTube, Facebook and Twitter.
Again, the theory is simple and easy to understand. But the devil is in the details. If you want to know the details, then follow us. Click on the RSS, Twitter, or Facebook links on the top right hand side of the page. Then follow us.
Sincerely,
Doug Stewart
“Giving You the Power to Fight the Big Boys!”
