Today I was reading some of my favorite business blogs in between projects, when I stumbled upon Debbie Weil’s, Beginner’s Guide to Business Blogging. It’s an e-book and a quick read. I downloaded it because I’m always trying to find good info to pass on to small business owners.
As I’m skimming through Debbie’s e-book I find this gem:
“A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.”
Then I asked myself. “Am I being a thought leader in my blog?”
Sure lots of people talk about ways to get better search engine rankings. Sure other people talk about ways to use social media for business. So am I a thought leader?
A few months ago I wrote a blog post about what I think Jack Welch would tell small business owners who want to dominate the web. I said Jack Welch would tell you to put someone in charge of promoting your business online. Create a new position. Create an Internet Czar.
If you want to dominate your space on the web, then you want someone planning, thinking and promoting your business online every day. And you want someone “in house.”
Most website designers and online marketing experts aren’t supposed to tell you that kind of thing. Most are too afraid they’ll lose business if they tell people this. But if you’re going to commit to dominating your corner of the internet, you better do something. Do something besides just telling your team in a Friday morning meeting that you’re going to dominate the web. You better put some teeth into it.
I know most small business owners won’t act on this advice. But business owners really serious about passing their company on to the next generation should make this move now.
We can build great websites for companies. We can give business owners great training, tools and resources. But none of that is as important as a company’s commitment to win online. That’s why I’m on my soapbox again. I want you to win online now and in the future. Make it a priority in your business. Create your internal Internet Czar today. In my opinion, it might be the most important thing you do for your business this year.
Tell me what you think.
“Giving You the Power to Fight the Big Boys!”Does your business blog establish you or your company as a thought leader? by Doug Stewart