What do you write about?
First, on a note pad write down this question, “What can I write about or post that really helps potential clients?”
Second, write as fast as you can anything that comes to mind after asking yourself the question. Don’t worry about writing something silly or wrong. No one has to see your list. Just do a “brain dump.” You can sift through the ideas later.
Next go through what you’ve written and ask this question, “How will writing about this help establish me as an expert?” Now narrow your list to the best ideas.
Blogs are samples of your expertise. If you’re worried about giving away too much information, you can put that worry aside right now. No matter how much knowledge you share in a blog post, potential clients will still want your services. In fact, if you’re very candid and truly share, you will stand out as the best choice for your potential clients.
10 More Ideas for Blog Topics
1 – Make a list of the common questions people have about your area of expertise. Then write about it.
2 – Did a client come to you with a problem recently? Can you turn their problem into a story about how the problem was solved?
3 – How did you become an expert? What’s the story behind starting your business?
4 – What recent news affects your industry? What is your opinion on how this news changes things or what should potential clients pay attention to?
5 – Create a checklist for what potential clients should know before hiring someone in your field
6 – Create a list of common mistakes people make when hiring a professional like you. Or create a common list of mistakes people make when trying to tackle the problem your business solves.
7 – Write about a common practice in your industry that you believe is wrong. Tell people why you think it’s wrong and what you believe is the correct practice.
COMMENT: Don’t name names or finger point. Just highlight the practice you disagree with and tell people why you disagree with the practice
8 – Write case studies about your current clients
9 – Write about the pros and cons of not using a professional or an expert to solve their problem
10 – Write a story about someone who ignored or procrastinated about using a service like yours and what happened to them.
This isn’t a comprehensive list of ideas, but it’s a great start.
Now that you have a list of blogging ideas, what’s next?
First, print this page. Or copy and paste it into Word. Then start working your list. You’ll have a great start on being the online expert in your field.
Do you have a question about starting a blog to promote your business? Ask. I’ll do my best to give you an informed answer or share a resource that helps.
If you want to read more about business blogging, click here.
“Giving You the Power to Fight the Big Boys!”
PS – I originally wrote another version of this post for The Bloggers’ Bulletin.How to Blog Effectively for Your Business by Doug Stewart