Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth.
Small business owners take notice -
Regus, a provider of workplace solutions with over 1,100 business centers in 85 countries, recently published a study that explored the role of social media in customer acquisition. Based on input from senior managers and business owners around the world, the study found that almost one-half of small businesses are successfully connecting with prospects through social networks. On the other side of the spectrum, only 28% of large firms reported finding new customers in social networks. Medium-sized businesses landed appropriately in the middle at 36%. – From “Almost Half of Small Businesses Find Customers in Social Networks” by Brian Solis
Small business owners are using the power of local people to grow their business. People in your community are promoting locally owned businesses online. Here’s how . . .
“For where two or three are gathered together”
On Facebook I’m “friends” with a large number of people from my hometown. My friends share photos of their favorite foods and restaurants where we grew up. We also share links to Facebook business pages owned by family and friends.
My Facebook friends promote hometown businesses without being asked. They don’t get a financial reward for promoting local businesses. But they share a since of pride about where we grew up. They want to preserve and promote what they loved growing up in our hometown. Promoting the people and places in our hometown is part of our Facebook culture.
People want to support family businesses. People want to support hometown businesses. Social media helps people support the small business owners of the world. Social media is a revolution for you, the small business owner. But you have to dive into the water.
Developing a personal bond with prospects
Every good salesperson develops a personal bond with their clients. They care for them. Clients know when a salesperson really cares for them. Clients do business with those who care for them. They trust them. Social media helps you show more people that you truly care.
As a small business owner now is your chance. Now is the time for you to publish information to a wide audience for almost nothing. Now is the time to build relationships by sharing of yourself. Let people know what you’re about.
Once people get to know you and trust you, they will do business with you. But you have to give of yourself first. You have to be brave and put your personal life under the spotlight so people can get to know you as a person. That’s what Facebook, Twitter and other social media channels do well. They magnify your personal life and personality.
If you are brave enough – - If you put yourself out there. You will be rewarded. Remember, “Fortune favors the brave.”
“Giving You the Power to Fight the Big Boys!”
- How Facebook Changes Marketing And Sales (forbes.com)
- Why you need a social media strategy, not a Facebook strategy(econsultancy.com)
- Why Are You Scared To Be Outspoken?(outspokenmedia.com)
Have you gone to a restaurant or a business because of a Facebook friend’s recommendation? What was your experience? Share it with us. We want to hear about your experiences.