Printer Uses Blog to Generate More Leads for His Business: Interview with Blase Ciabaton

by Doug Stewart on August 5, 2010

Blase Ciabaton - The Direct Mail ManListen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads.

Key points you’ll learn:

  • How prospective clients find your business better with a blog
  • What to put on your small business blog
  • How to establish yourself as the trusted expert in your niche
  • How to repurpose your blog materials for other marketing materials

Click on the arrow below to listen:

Or to download the interview to your computer, click here >

ABOUT BLASE CIABATON:

Blase is VP of Sales & Marketing for Naples PrintSource. Blase has established himself as an expert in the field of direct mail & mailing list procurement. His passion for these topics led him to establish the company blog, www.TheDirectMailMan.com, which is devoted to addressing the most commonly asked questions by PR & Marketing professionals, nonprofits and small businesses.

Blase is sought after as a speaker for the topics of printing, direct mail marketing, and fundraising for nonprofits; he has presented to audiences at the Community Foundation of Collier County, the Greater Naples Chamber of Commerce, and the local chapter of PRSA (Public Relations Society of America), among others.  Blase also writes for The Bloggers’ Bulletin.

Did you like this interview? Tell us. Do you have questions about generating more leads with your small business blog? Ask. We want to hear from you.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

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