Retail Jeweler Grows Business With Blog and Social Media: Interview with Daniel Gordon

by Doug Stewart on August 12, 2010

Dan Gordon, President of Samuel Gordon JewelersListen to this interview and you’ll find out how a fourth generation retail jeweler uses a blog to grow their business.

Key points you’ll learn:

  • How face-to-face selling compares to marketing with Twitter and Facebook
  • Find out how a contest got over 5000 visits to their small business blog

Click on the arrow below to listen:

Or to download the interview to your computer, click here >

ABOUT DANIEL GORDON:

Daniel Gordon, 37, is a fourth generation jeweler and President of Samuel Gordon Jewelers in Oklahoma City, Oklahoma. Born in Oklahoma City, and raised there for most of his life, Daniel attended John Marshall High School and the University of Central Oklahoma. In addition, Daniel holds his Diamond Certificate from the Gemological Institute of America.

Now in his 15th year with the firm, Daniel has made many important changes for Samuel Gordon Jewelers: he’s virtually changed its’ entire business model and corporate culture, thereby insuring the continuation of the firms’ reputation as a leader in both the jewelry industry and the Oklahoma City market.

Some of Daniel’s many initiatives include: changes in product mixes & buying techniques; major changes in personnel (both in sales and administrative staff); creation of the firm’s website and a massive change in the firm’s marketing strategies, and the implementation of revolutionary & creative usage of social media/networking websites in which thousands of people are communicated with constantly. Daniel has created over 20 different presences on the Internet including: Facebook, Twitter, Youtube, Digg, Flickr, Linkedin, plus a highly viewed personal blog, all of which have been recognized as cutting edge by every major jewelry trade magazine in the industry.

As humble as he is creative, his favorite expression, when receiving any compliment, award, or accolade, is to simply say, “I’m just a jewelry salesman.”

RESOURCES

Find out about WordPress and WordPress Themes (affiliate links included):

Samuel Gordon Jewelers Website and Blog:

Facebook and Twitter:

Did you like this interview? Tell us. Have questions about your small business blog? Ask. We want to hear from you.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

More Interviews on How to Dominate Your Space on the Web:

Tagged as: blog, Business, daniel gordon, Facebook, growing business, grows, jeweler, oklahoma city, online social networking, retail jewelers, sales, samuel gordon jewelers, social information processing, Social media, twitter, web 2.0, WordPress, world wide web

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  • http://dangordon.me/ Dan Gordon

    I truly enjoyed this relaxed format, talking about business mixed with the personal and the result of both as a natural combo. I think this blog is a great tool for all of us small business owners to get a great perspective on what many of us go through and the challenges we endure. Just goes to show how all of us, no matter what industry must overcome and create new things to compete with the “big boys”. In this day and age with the new digitally powered world, we can and we are. Thanks for having me as a guest. I am Honored to get to be a part of such a fine group of knowledgeable professionals. Hope I added a little value to the mix.
    Respectfully, DG

  • http://www.PowerToFightTheBigBoys.com/ Doug Stewart

    Lot’s of independent business owners are wondering if blogging or social media is worth the effort. In the interview you give people answers that they won’t find in a textbook or anywhere else other than personal experience. Thanks for taking time to talk about your experiences.

  • Pingback: Samuel Gordon Jewelers see high profits through social media. | It's Open - Strategic Social Media Agency

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