This is the 3rd post in a four part expert series about marketing your small business online in 2012. In today’s post Melanie Nelson, author of Facebook All-in-One For Dummies and of the popular blog Blogging Basics 101, talks about the Facebook activities you should focus on for maximum growth in 2012.
What Activities Should Small Business Owners Focus On?
It really depends on what the business is because individual goals play a huge part in how you approach social media platforms. Since I’m writing Facebook All-In-One for Dummies right now, I’m hyperfocused on Facebook. The new Facebook changes outlined at the developer conference in September are going to have a big impact on how online and social media marketing evolve over the next 10 years. Back in 1995-96 web browsers brought the internet mainstream and changed how companies reached new audiences and advertised products. The Facebook changes coming over the next year will likely have the same impact.
Three Things Business Owners Should Look for this Year:
1. Facebook commerce will be an important part of how people use social media in 2012.
EDITOR NOTE: A good place to find out more about using Facebook Commerce is here, The Beginner’s Guide to Facebook Commerce
2. Overall, local businesses have been slow to adopt things like Facebook Deals or Foursquare check-in deals. Those that have adopted them don’t publicize them or work to promote them. If that changes, local businesses will find they have a goldmine.
3. Add the “Like/Share/Own/whatever” verb button to your product pages. When people click these buttons, it will show up in their friends’ Ticker. Since Facebook is “verbing” things over the next few months, this can be a great way to market your products. Users aren’t limited to Liking, Sending, or Sharing a product. They’ll be able to be more descriptive.
The New Timeline
Oh, and with Timeline finally being rolled out worldwide, you know it will be available for fan pages soon. That means you’ll be able to create customized campaigns on your fan pages that integrate images, text, video, and music in one place (not like the Wall is now, it’s much more usable). It will truly change the way companies market and create social media campaigns.
Read more about Melanie’s thoughts on Facebook’s new Timeline here, Facebook’s Timeline Changes Everything