by Doug Stewart on January 10, 2012
This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012? #1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, [...]
by Doug Stewart on January 9, 2012
This is the 3rd post in a four part expert series about marketing your small business online in 2012. In today’s post Melanie Nelson, author of Facebook All-In-One for Dummies and of the popular blog Blogging Basics 101, talks about the Facebook activities you should focus on for maximum growth in 2012. What Activities Should Small Business Owners [...]
by Doug Stewart on January 6, 2012
This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of [...]
by Doug Stewart on January 5, 2012
This is the first in a four part series about marketing your small business online. We asked several experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Becky McCray’s answers. 1. Change your attitude. Talk less about you and more about them. No matter [...]
by Doug Stewart on December 11, 2011
Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online [...]
by Doug Stewart on December 4, 2011
Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked. How many times have you searched for the best something-or-other on a search engine? What Happens When Your Prospect is Ready [...]
by Doug Stewart on December 22, 2010
Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how [...]
by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Small business owners take notice – Regus, a provider [...]
by Doug Stewart on July 22, 2010
Listen to this interview and you’ll find out how small town businesses are growing using YouTube, Facebook, Twitter and more. Key points you’ll learn: How a linen rental service is using YouTube to grow their business Find out about a trade show promotion that drove booth visitors to the company website How to use video to promote [...]
by Doug Stewart on July 15, 2010
Listen and you’ll find out how independent retailers are growing their businesses on the web and off. Key points you’ll learn: How to use video for your small business How to use free tools to market your business online What smart small businesses are doing right online now Click on the arrow below to listen: Or to download [...]
