by Doug Stewart on January 6, 2012
This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of [...]
by Doug Stewart on January 5, 2012
This is the first in a four part series about marketing your small business online. We asked several experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Becky McCray’s answers. 1. Change your attitude. Talk less about you and more about them. No matter [...]
by Doug Stewart on December 11, 2011
Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online [...]
by Doug Stewart on September 2, 2010
Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]
by Doug Stewart on August 5, 2010
Listen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads. Key points you’ll learn: How prospective clients find your business better with a blog What to put on your small business blog How to establish yourself as the trusted expert in your niche How to repurpose your blog materials [...]
by Doug Stewart on June 10, 2010
The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be [...]
by Doug Stewart on May 7, 2010
Find out how Erin Conrad, a professional photographer, grows her business armed with only a blog and no budget. Key points you’ll learn from this interview: How Erin gets new clients without worrying about competitors’ prices How Erin gets repeat business Why Erin doesn’t have to use traditional selling tactics to “close” the sale Click on the arrow [...]
by Doug Stewart on February 17, 2010
I built my first website back in 1998. Back then I worked for an IBM Business Partner selling printers. As a commissioned salesperson good, quality leads were extremely important to me. And the company’s website wasn’t bringing in any leads. No one could find the company website on the search engines until
by Doug Stewart on December 30, 2009
EXAMPLE #1. Shoebox.com gave 2 flip mino’s away in February of 2009. In exchange they got 2,000 new Twitter followers in 2 days. A Flip UltraHD Camcorderis only $139 on Amazon. Would you invest less than $300 to get 2,000 new Twitter followers? It worked for Shoemoney.com. Here are three reasons why this contest worked: 1 – Twitter users [...]
by Doug Stewart on December 4, 2009
In order to dominate your space on the web, your internet marketing strategy should address each five steps of the sales process. SALES PROCESS STEP 1: Buyer Becomes Aware of a Need If you sell equipment, when an older machine starts breaking down and needs repairs are you there? Have you thought about creating an online replacement guide [...]
