Power To Fight The Big Boys. Doug Stewart's blog
Helping Small Businesses Dominate the Web
From the category archives:
If you aren’t a mathematician or an engineer, don’t worry. You’re able to master Google AdWords without maxing out your business credit cards using these 7 simple tips: TIP #1: Reduce the Number of Keywords Per Ad Campaign Many first time AdWords users try Google’s keyword tool and put a large string of keywords in an ad campaign. [...]
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INGREDIENT #1: FOCUS ON YOUR AUDIENCE “Are you talking to me?” How many times have you gone to a corporate website and thought “Where is the stuff for me?” Are you making potential new customers “guess” if your website is for them? You might think, “Isn’t it obvious our website is for people who need _________.” [...]
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Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer. And you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads [...]
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I just got off the phone with a client. Their Google Adwords had 180 clicks last week and only 1 converted into a lead. They usually get several leads every week from their pay-per-click ads. What happened? Did the landscape change? We did a search on Google for one of our main keywords. Their pay-per-click [...]
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A few months ago I helped a successful mortgage broker’s website go from zero leads per month to averaging several leads every day. Before contacting us, the mortgage broker’s website was loaded with info on how a reverse mortgage helps people. But it wasn’t bringing in the leads. Read on and you’ll find out the [...]
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