by Doug Stewart on January 10, 2012
This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012? #1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, [...]
by Doug Stewart on December 11, 2011
Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online [...]
by Doug Stewart on December 4, 2011
Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked. How many times have you searched for the best something-or-other on a search engine? What Happens When Your Prospect is Ready [...]
by Doug Stewart on July 7, 2011
What do you want to learn about marketing your business using the search engines? We’re developing a course for the Tulsa Technology Center. Tell us what you would like to learn. This class is scheduled in 2012 for March 7th – 8th and May 8th – 9th. More information will be available through TulsaTech. Sincerely, [...]
by Doug Stewart on December 22, 2010
Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how [...]
by Doug Stewart on September 9, 2010
Yesterday Google Instant was launched. Want to know what it’s all about? The following was taken from the Google Instant web page: “By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.” When someone types in a general search term like “furniture”, they will see a list [...]
by Doug Stewart on August 5, 2010
Listen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads. Key points you’ll learn: How prospective clients find your business better with a blog What to put on your small business blog How to establish yourself as the trusted expert in your niche How to repurpose your blog materials [...]
by Doug Stewart on June 10, 2010
The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be [...]
by Doug Stewart on February 19, 2010
Here’s a quick video on getting your small business listed on local Google searches. NEW Twist on Google Local Search . . . Google started testing a new service for business listings. You’re able to highlight
by Doug Stewart on February 17, 2010
I built my first website back in 1998. Back then I worked for an IBM Business Partner selling printers. As a commissioned salesperson good, quality leads were extremely important to me. And the company’s website wasn’t bringing in any leads. No one could find the company website on the search engines until
