This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question:

What Online Marketing Activities Should Small Business Owners Focus on in 2012? 

#1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, Google+ and the +1 project will have the power of Google behind it.

Personal Google+ pages will be like places for people.  The one stop shop for everything you.  Set up your profile if you do nothing else.

Business pages have come to Google+. For more details, see this video:

If you believe search will be important in 2012, your business should begin creating a strategy for Google+.

#2  Is there an App for that?  Is there some part of your business that would work as a mobile app?  WYSIWYG (what you see is what you get) mobile app creators are more available and more affordable than ever.  Get in the mobile business.

#3 Get social - You have a Facebook page and that’s great. Facebook has changed the way people see content so you might see your engagement going down.  Find ways to engage your fans, friends, and followers in other ways. Find your most active community members and give them other ways to connect with you. Take the relationship to another level. Facebook groups, Twitter chats, Meetup.com, Google+ Hangouts are just a few ways to do that online.

About Cheryl Lawson

Cheryl Lawson is the owner and founder of event planning and marketing firm, Party Aficionado. Cheryl is also the mastermind behind Social Media Tulsa.  

Resources:

Official video explains Google+ Hangouts here:

Want to learn more? Register for the Social Media Tulsa Conference 2012

On March 15, 2012 at 9:00 AM  local and global social media, tech, mobile, PR, and internet marketing thought leaders will share their knowledge. Get inspired by our speakers. Meet the people behind the tweets, blogs, posts, and comments. Whether you are a small business looking to get started with a social media marketing plan, or a corporate marketing manager needing tips for taking your online marketing strategies to a new level, the Social Media Tulsa Conference is for you.  Find out more, here ›

Read the Rest of the Series on What Small Business Should Focus on in 2012

• Attitude, Video and Going where your customers are by Becky McCray 
• Taking Action and What’s Next by Allen Gibson
• Facebook Changes in 2012 by Melanie Nelson

Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success:

1. Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind.
2. Create your online elevator speech. Tighten your online message so people can quickly catch your business promise. Put it on your website, blog and social media accounts
3. Start a company blog
4. Set-up social media accounts
5. Brainstorm at least 48 articles or blog post topics. Publish at least 4 per month to your blog in 2012
6. Add an email newsletter if you don’t already have one. Build your email subscriber list
7. Connect with local reporters on Twitter. Build a relationship with them
8. Plan at least one live local event with a portion of sales going to charity. Send online press releases. Promote through social media accounts and blog posts
9. Connect your website and blog to automatically post updates to Twitter, Facebook, LinkedIn and other social media platforms
10. Create regularly scheduled social media activities
11. Plan and implement a social media contest to grow Facebook friends and Twitter followers
12. Promote local charities, local bloggers and causes in your community through social media

With all of the options available to market your business online today, small business owners can become overwhelmed. That’s why this list is important. Print it out. Use it as the groundwork for your online marketing plan.

Back when I sold IBM equipment, I used to pick the top sales guy’s brain all the time. The best advice he ever gave me was, “Plan your work. Work your plan.” The above list is a great place to start. But you have to work it.

Sincerely,

Doug Stewart
“Giving You the Power to Fight the Big Boys”

If You Like this Article, You Might Also Like:

• Converting Your Twitter, Facebook and LinkedIn Connections to Customers with Face-to-Face Events
• Blogging for Your Business: An Interview with Ann Handley 
• Website Redesign Checklist for Attracting New Business

Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked.

How many times have you searched for the best something-or-other on a search engine?

What Happens When Your Prospect is Ready to Make a Decision?

Imagine someone who has already decided they’re going to buy a product or service you sell. Now think about what your prospect would do just before deciding on a specific brand or a specific service. How would they narrow their choices to the BEST possible solution for them?

After 12 years of doing keyword research for different websites, I’ve always been amazed that more people don’t have “best” lists on their websites.

If you’re a travel agent who specializes in romantic getaways, why not write a best blog post about your Top 5 Recommended Romantic Getaways for 2012? If you own a paint store, why not write a blog post on the 5 Best Selling Paints of 2011?

Now, I’m not the only one who recommends using this tactic. You’ll find top ten lists and lists of the best everywhere. Why? Because it works.

Case Study: Search Engine Results after Adding Best Blog Posts or Pages to a Website

Earlier this year we set-up a website for a client using WordPress. We created a few pages and posts on the site to rank well for keywords with the word “best” in it.

Today Google Analytics reported that 19.24% of Google traffic to the website in the last 30 days was from searches that included the word “best” in it.

We also had a few surprises. Since the website is a review website, the website ranks well for “best” review site for certain keywords. We never intentionally tried to get high search rankings for phrases with “best review” in them. But we’re happy with the results.

6 Reasons Why BEST Blog Posts and TOP Recommendations Work:

1. Establishes yourself as the expert and not just another website trying to sell something
2. Your website is the one people see when they are at the critical moment of deciding which option is best
3. People like to share “best” or “top” lists.
4. Other websites are more likely to link to your BEST or TOP web page
5. When tweeting or talking about the page on Facebook, there is a better possibility that people will click to your web page and actually read your content
6. When someone is ready to make a purchase decision, they will ask themselves: ”Where did I see that Best article?”

Common Mistakes When Writing a Best or Top List

Once you’ve decided you’re going to write you own BEST blog post or article, here are the things you should avoid:

1. Don’t push the most expensive, highest profit option as the best unless it truly is the best. One of your goals is to be seen as a trusted advisor. Be honest. Share any cons or negatives.
2. Don’t try to trick your website visitors. Tell people upfront when you benefit from them buying through your website or through the links you provide.
3. Don’t skip products or services you don’t sell. Add at least one choice you WON’T benefit from if they buy. This adds credibility and builds trust. Tell people that you don’t benefit from this recommendation. Spell it out for them.
4. Don’t assume your “best” blog post or web page will get high search engine rankings. Privately ask people to promote your blog post. Ask people to read and tweet or share on Facebook if they like it.
5. Don’t post photos without permission. Don’t tag people without asking first. Don’t get photos from a Google search without permission. Pay for your photos. Or use photos of current customers. But ask permission first.
6. Don’t forget feedback. Ask for feedback from people/customers who used your best recommendations.

Since you’ve read this far, you know posting a BEST list on your blog or website is something you should do. Why don’t you stop right now. Decide on a list you think will help potential clients. Then write a rough draft, or assign someone in your organization to write it. Get started. Decide on a deadline for posting it. Then get it done.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

If You Liked this Article, You Might Also Like:

• Blogging for Your Business: An Interview with Ann Handley
• Retail Jeweler Grows Business With Blog and Social Media: Interview with Daniel Gordon
• Printer Uses Blog to Generate More Leads for His Business: Interview with Blase Ciabaton

What do you want to learn about marketing your business using the search engines? We’re developing a course for the Tulsa Technology Center. Tell us what you would like to learn.

This class is scheduled in 2012 for March 7th – 8th and May 8th – 9th. More information will be available through TulsaTech.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals.

Testing and Signals of Influence

When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk:

1. Google is still testing how they will measure and rank social media activities for the long haul.

2. Google is looking for true clues to a content creator’s authority. Google wants clues to authority that are difficult to fake.

3. Google seems to discount the current players of Twitter and Facebook as long lasting.

In the past black hat search engine experts would “game” the system and get high search engine rankings by creating false cues of authority. Google wants to do their best to avoid this issue when it comes to social media. I believe that is why Matt is cautious in the way he talks about the signals of authority.

What does this mean to small business owners?

If you want your business to be found on the internet in the future, you will need to be viewed as a major player within your niche on social media sites. You will need to create quality content consistently that helps prospects become more informed. It’s important for others to recognize that the content you’re creating for social media has value for the niche you serve. 

If you want the search engines to recognize you as a trusted resource within your niche, you have to create content that others in your space on the web value enough to share.

In the short term search engine experts or social media experts may get your company attention without providing quality content. But if you want to be the “big dog” in your niche online in the next few years, you need to provide great content.  

Want to learn more about creating great content?

I recommend you read this book:

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

Yesterday Google Instant was launched. Want to know what it’s all about? The following was taken from the Google Instant web page:

“By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.”

When someone types in a general search term like “furniture”, they will see a list of keyword phrases, like “office furniture cheap.”  This happens while you’re typing. It’s like predictive texting but for search engines. You type less and get better, faster in-depth searches. Google will deliver more search results closer to the intent of your search with less work on your part.

How Will Google Instant Affect Your Small Business Website? My Predictions:

• Less traffic for websites only focused on top level or general keywords like “furniture” or “computers”
• Less traffic to your home page
• More traffic to interior web pages
• The traffic to your website or blog will be more targeted. Fewer people will find your website if it doesn’t offer an exact match for what they’re looking for. 
• Blogs will become even more important
• Brochure-type websites will become even less effective

What actions should you take?

• Create unique web content for each stage of the buying process
• Create blog posts or web pages that address common questions prospects have
• Create blog posts, forums or web pages documenting and addressing customer service issues. 
• Make sure your web pages tell who the page was written for. (Example: Have a sentence like the following at the top of web pages, “If you’re a government purchasing agent, you’ll find info about __________ here”)

If your website isn’t getting the traffic it used to, it’s even more important for you to start making these changes now.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

If you like this post, let us know. If you want to know more about Google and your small business website, ask. If you have additional info you want to share, then comment below.

If you liked this article, you might like: 

• Does your internet marketing strategy cover these 5 steps of the sales process?
• Website Redesign Checklist for Attracting New Business
• Getting Your Small Business Listed on Google Local for Free
• How Picking the Right Website Name Can Help You With the Search Engines
• Wisconsin T-Shirt Retailer Tackles Twitter and Google Live Search

Listen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads.

Key points you’ll learn:

• How prospective clients find your business better with a blog
• What to put on your small business blog
• How to establish yourself as the trusted expert in your niche
• How to repurpose your blog materials for other marketing materials

Click on the arrow below to listen:

Or to download the interview to your computer, click here >

ABOUT BLASE CIABATON:

Blase is VP of Sales & Marketing for Naples PrintSource. Blase has established himself as an expert in the field of direct mail & mailing list procurement. His passion for these topics led him to establish the company blog, www.TheDirectMailMan.com, which is devoted to addressing the most commonly asked questions by PR & Marketing professionals, nonprofits and small businesses.

Blase is sought after as a speaker for the topics of printing, direct mail marketing, and fundraising for nonprofits; he has presented to audiences at the Community Foundation of Collier County, the Greater Naples Chamber of Commerce, and the local chapter of PRSA (Public Relations Society of America), among others.  Blase also writes for The Bloggers’ Bulletin.

Did you like this interview? Tell us. Do you have questions about generating more leads with your small business blog? Ask. We want to hear from you.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

More Interviews on How to Dominate Your Space on the Web:

• Growing Your Small Town Business on the Web: Interview with Becky McCray
• The Retail Doctor’s Guide to Growing Your Business: Interview with Bob Phibbs
• Growing Your Small Business Using Social Media and PR: Interview with Mandy Vavrinak
• Interview with Troy Vossoller: Example of a Small Business Using Twitter Right
• How a NY Trailer Dealer’s Website Grew from 300 Visitors per Day to 1,096 Daily Visitors Last Month

The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be happy with the new business your website delivers.

Ready to begin?

1. Make a list of measurable results you want from your new website.

How many more leads do you want a month from your online marketing efforts? How many more phone calls? How many new customers?

You want a goal to shoot for. You want to measure whether your website redesign is successful or not.

Web designers will tell you that they can’t guarantee you will hit these numbers. They’re right. They can’t and that’s OK. But they will do their best to make your updated website a lead generating machine if you tell them it’s the focus of your website redesign. If you tell them you’re measuring the success of the redesign based on increasing the number of leads, phone calls, etc.

As a business owner you can work on improving your website after your initial re-launch. You can keep working to improve your internet marketing activities until you hit the numbers you want.

2. Who do you want your website to talk to? Who are your ideal prospects?

When a prospective client lands on your updated website you want them to know that your website is designed for them. You want them to know that your website offers solutions designed specifically with them in mind. By defining your ideal prospect well, your website designer will be able to create a website that really “speaks” to your ideal prospects.

That is why I recommend making up a character or a  customer persona that represents your ideal client. Name them. Write down if they play golf, if they’re married. Do they have kids? Do they go to church? What is their job title? How old are they? Do they live in a small town? Do they live in the suburbs? What magazines or TV shows do they like?

The more details you can create about your imaginary ideal prospect, the better information you can share with your website designer. You’re able to find out more information about creating a customer or prospect persona here.

3. Besides your product or service, what do your customers get when they do business with you?

This is your website’s elevator pitch. You want this on your home page. If you were in an elevator with a big prospective customer, you only have a few seconds to tell the customer why they should do business with you. Your website’s home page is your opportunity to communicate in a few seconds why they should stay on your website. You have to tell them why your website benefits them. Grab your prospects with your elevator pitch, or they will leave your website in seconds.  

4. List the other benefits of doing business with you

Make sure you put together a good solid list of benefits of doing business with you. People usually look at several websites before choosing one company to buy from. By putting together a more comprehensive list of benefits than your competitors, you have a better chance of being chosen as the best company to buy from.

5. Plan your website and blog as the “hub” of your online selling and marketing program

Most small business owners think that if they can get to the top of the search engines with certain keywords, they’ re golden. Nothing wrong with getting to the top of the search engines. But because of  iPhones and Blackberrys peoples habits have changed. Now people spend more time on Facebook than on search engines.

Besides getting listed at the top of the search engines, you have to reach people on their mobile phones, Facebook and other social media. You want your website to be a hub or home base for your online marketing materials. Then “push” your information to the spokes, Facebook, Twitter, LinkedIn, etc.

6. Include a blog in your redesign plans.

Search engines love blogs. Matt Cutts, Google’s spokesperson on search engine strategy, recommends WordPress blogs because they automatically create web pages that the search engines like.

Social media loves blogs. Blogs are an easy way to “push” your content to Facebook, LinkedIn, Twitter and other social media. Blogs help you reach prospects who aren’t actively searching for your product or service. It also helps keep your company in front of prospects before the have a need to do business with you.

If you want to hear more about what Matt Cutts recommends, watch this video.

7. List what your prospect does online at each stage of the buying process.

In a previous blog post I went into the details of this process. You want to create web content that helps potential clients at each of the 5 stages of the buying process.

8. What do you want people to do next?

Plan a baby step to bring prospects closer to doing business with you once they get to your website. A baby step could be signing up for a free report or white paper. It could be signing up for a free conference call. But create a baby step. Make it easy for people to start a conversation with your business.

9. After a prospect makes that initial contact, have the next step in the communication process already set-up

Once a prospect takes a baby step to start the conversation with you, put them on your e-mail newsletter list. Put them on your mailing list or e-mail them 10 tips e-mailed over a period of time. Grow your list of prospects and keep communicating with them. Develop a level of trust by delivering quality information.

10. Automate your follow-up program

Use services like MailChimp, aWeber, RSS feeds, or Networked Blogs to automatically share your information across the web. You can also use services like HootSuite and TweetDeck to send timed tweets throughout a week or month. Personally, I use TweetDeck.

11. Gather testimonials, certificates, awards and other badges of trust

Because anyone can have a website built, you have to include as many “badges” of third party endorsements as possible on your website. These badges aren’t the primary focus of any of your web pages. But you want to wow prospective clients with third party proof that your business is trustworthy. Putting the right badges or “flare” on your pages can increase your conversion rates 10% – 40%. 

12. Put together a list of your clients (especially well known companies or people)

Birds of a feather flock together, right? People want to know if you understand their industry. People want to know if you have a history of doing great work. Listing clients, especially famous clients or well respected clients in a specific industry or niche, helps more people want to do business with you.

13. Create ideas for linkbait

Links to your website from other websites have value. Search engines give websites with more incoming links  (also called backlinks) more authority. If important websites link to your website, but they don’t link to your competitors’ websites, you have more authority. Therefore you get higher search engine rankings.

When you create something on your website with the goal of getting a lot of people linking to it, that’s called creating linkbait. You’ve probably seen lists of the top 100 cities ranked for the best places to start a business or something similar. That’s linkbait.

The main idea is to create compelling content for your website that people will want to link to. On a mortgage lending website, I added mortgage calculators and I also gave away the code or script so other websites could easily put calculators on their websites. It worked very well. We also had a link back to our website in the code. Thousands of websites put our calculators on their websites which automatically linked back to us. That’s a good example of linkbait.

You’re able to find out more about linkbait here.

14. Make sure your website redesign includes tools for easily updating your own website

There are several software platforms now that make it easy for you to update your own website. WordPress, Drupal, Joomla!, DotNetNuke are some of the most popular. You should find website designers who will build your website using these platforms.  

15. Gather photos and bios of people in your organization

People want to do business with other people. They also want to know that the people they’re doing business with are experts and will do a great job for them. They want to know that they’re working with a real company qualified to serve them well. By adding photos and biographies of your key personnel, you’ll prove that you’re a business they can trust.

16. Put together your logo graphics, brochures, product photos (if needed), past advertising samples and other collateral materials

Once you’ve completed this checklist, you’re now prepared to hire a website redesign company. You will know what you want. You’ll have everything a good website design company needs to do a good job for you.

If you have any questions, ask us. If you have any experiences with the web redesign process, we’d like to hear from you. 

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

Here’s a quick video on getting your small business listed on local Google searches:

NEW Twist on Google Local Search

Google started testing a new service for business listings. You’re able to highlight your local Google listing for only $25/month. This is a steal.

They are testing this service in Houston and San Jose. If your business is in one of these cities you need to sign up now. Read more about the service in this NY Times article.

Here is another article on this new feature:

Google New Local Ad Category

If your business is somewhere else in the US, you need to get your local Google listing now. Then watch for when Google rolls this out to your city.

ADDITIONAL RESOURCES

More tips on your Google local listing:

Google Local Listings – 3 Essential Tips

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

I built my first website back in 1998. Back then I worked for an IBM Business Partner selling printers. As a commissioned salesperson good quality leads were extremely important to me. And the company’s website wasn’t bringing in any leads. No one could find the company website on the search engines – until I built and promoted a website for them.

That first website ranked high on all the search engines and brought in a bunch of leads every week. Soon my first client wanted more. So I built 4 more websites for my first client. All of them brought in a lot of leads. This was my first taste of helping a business dominate their space on the web.

In the beginning I believed I could help a few clients and make a good living. I was wrong.

I worked very hard for a few small businesses. Several clients told me that hiring me was the best thing they ever did. I wrote copy for the websites. I did search engine optimization for the websites. I updated the websites. I designed them. I did everything.

But I wasn’t making a good living with my handful of clients. So I decided we needed more clients. Clients who didn’t need all the personal attention I was giving those first clients.

We would build websites like other website design firms. I wouldn’t spend all my time writing and personally getting them to the top of the search engines. And I hired other people to help me.

Here’s what happened when we started writing our own software –

We created our own search engine friendly e-commerce software. We built our own lead management software to manage leads from multiple websites. We created our own software to give customers the ability to update their own websites.

I still wasn’t making much money. I was putting all the company profits into building software. We’d get the software right. Then it would get hacked. Or customers would find more bugs. I still poured more profits into the software. My wife and I were fighting. I wasn’t very happy.

My marriage finally ended. I lost all of my help. I was burned out. I didn’t want to help my customers anymore. Many of my clients left. That brings us to 2009 . . . a little over 10 years later.

That’s when I decided to get back to doing what I enjoyed.  

I would help business owners dominate their niche online again. But I would help more than just a handful of people. I would help a lot of business owners dominate their space on the web. That’s the purpose of this blog.

I will give you everything I can to help you succeed online. But I won’t do the work for you. You’ll have to do it. Or you’ll have to hire people to do the work for you.

I’ll recommend people and resources. I’ll give you tools and training. But in the end, you’ll be responsible for dominating your space on the web. If you win or lose, it won’t be because I did the work for you. But I will be right here fighting for you.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

Want good search engine rankings for your small business? Here’s an instructional video about how picking the right website name can help you get better placement on the search engines. Includes information 72 search engine experts rated as important.

RESOURCES:

Search engine ranking factors mentioned in video from SEOMOZ.org, http://www.seomoz.org/article/search-ranking-factors#ranking-factors

Our domain name registration service, http://www.dscwebdomains.com

Did you find this video helpful? Do you have any questions or comments? Let us know by adding a comment below.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

PS – Stay tuned. More tutorials about promoting your website to come.

Related articles

• The Big SEO Ranking Factors List from SEOMoz, Is It Accurate? (seroundtable.com)
• SEO Recap January 2010 (bruceclay.com.au)

Important comments about getting in Google Real-Time or Live Search results:

1 – Google’s real-time search features regional/local Twitter users

2 – Some Twitter users featured in Google’s live search had less than 100 followers

3 – Twitter user’s featured actively tweeted. They usually had over 200 tweets

Leave a comment if you found this video helpful or if you have questions about Google’s Live search.

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

Related articles

• Three Designs for Presenting Tweets in Search Results (cloudave.com)
• Are Your Youtube Video Embeds Missing The Full Screen Button? Here Is How To Fix It (beerpla.net)
• Web Searches With a View (online.wsj.com)

If you weren’t paying attention in 2009 you might have missed these major shifts in how the internet is being used. This month we’re giving you information about how you can use these new trends to grow your business in 2010. Stay tuned for blog posts this month about:

1. Do you know anyone using Facebook several hours a week? Later this month we’ll highlight businesses using Facebook to get more sales for their online store. Find out what they’re doing that works. Stay tuned.
    
2. Bing became the number 2 search engine in July, 2009. Yahoo is losing search engine market share. Is your business getting traffic from Bing? How are you going to get better exposure on Bing in 2010? Later this month we’ll give you proven tips on how you can get better results from Bing this year.
    
3. Twitter now has over 19 million users. Are you getting business from Twitter? Subscribe to this blog and you’ll learn practical ways to ride the Twitter wave this year.
    
4. Because of Twitter’s success Google is adding live search results to give more up-to-the-minute news and information. How can you get your message in Google’s new live searches? This month we’ll give you specific ways to promote your business using this new Google feature.

If you’re a small business owner you’ll get several new ways to promote your business in 2010 by reading this blog. Bookmark it. Subscribe and get regular updates by clicking on the RSS feed button. Or become our fan on Facebook.

 Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”

An old friend from high school found me on Facebook a few months ago.  After an online conversation or two, we sat down face-to-face and talked about his business. 

He asked if I would help him get his website to the top of the search engines. I sent him suggestions on how to get started. Since then, we keep trying to meet again so we can get started. Something always gets in the way. So getting started is put off another week and then another . . .

Most business owners know this process all too well. You get excited about getting started. You talk about it a few times. But it slowly gets put on the back burner. You don’t seem to have enough time for it. Or you know you have to accomplish “this” or “that,” if you just had a little extra cash flow. BUT . . .

That kind of thinking isn’t how you started your business, was it? You knew you didn’t have enough money — but you found a way to get started anyway. Didn’t you? You knew you didn’t have enough people helping you – - but you found a way to get the job done anyway. Didn’t you? 

So what is REALLY stopping you from dominating the web in your niche or area? 

Imagine what will happen if you never get around to dominating your space on the web. What will happen if a strong competitor beats you to the punch? What would your business be like 5 years from today? What do you think would happen? Now. Stop for a second –

Imagine what your business might be like if you already dominated your space on the web right now. How would your business be different than it is today? How would your life be different? What effect would it have on your family? On your employees? Your community?

When you REALLY THINK about this, the decision is easy, isn’t it?

It’s your time. Give your business the best Christmas gift ever, the gift of a long, healthy future. Choose to be the dominate player online for your niche or area today. Choose a better life for your family and your employees. Do it now. Give your family, employees and community the best Christmas gift ever.

Interview with Joe Cardinale, owner of  HeavyHaulerTrailers.com. Joe tells you how he dominates the search engines in his market. Listen to the interview here:

To download the interview to your computer, click here >

Links & Resources Mentioned in Interview:

Joe Cardinale’s main website:

Heavy Hauler Trailers

Hiniker snow plows mini website:

http://hhiniker.com/

Shopping Cart Software:

Fast Cat Carts E-Commerce

Sincerely,

Doug Stewart

“Giving You the Power to Fight the Big Boys!”