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Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]

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  Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]

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