Power To Fight The Big Boys. Doug Stewart's blog
Helping Small Businesses Dominate the Web
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by Doug Stewart on January 10, 2012
This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012? #1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, [...]
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by Doug Stewart on January 9, 2012
This is the 3rd post in a four part expert series about marketing your small business online in 2012. In today’s post Melanie Nelson, author of Facebook All-In-One for Dummies and of the popular blog Blogging Basics 101, talks about the Facebook activities you should focus on for maximum growth in 2012. What Activities Should Small Business Owners [...]
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by Doug Stewart on January 6, 2012
This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of [...]
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by Doug Stewart on December 11, 2011
Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online [...]
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by Doug Stewart on December 4, 2011
Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked. How many times have you searched for the best something-or-other on a search engine? What Happens When Your Prospect is Ready [...]
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by Doug Stewart on December 22, 2010
Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how [...]
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by Doug Stewart on September 2, 2010
Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]
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by Doug Stewart on August 12, 2010
Listen to this interview and you’ll find out how a fourth generation retail jeweler uses a blog to grow their business. Key points you’ll learn: How face-to-face selling compares to marketing with Twitter and Facebook Find out how a contest got over 5000 visits to their small business blog Click on the arrow below to listen: Or to download [...]
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by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Small business owners take notice – Regus, a provider [...]
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by Doug Stewart on July 6, 2010
A few years ago I lived in a quiet Dallas neighborhood. My wife and I had a beautful house with a beautiful landscaped yard. Little did I know how much my world was going to change in a few short years. I left my corporate job and started my own business. Then my wife lost her job. Property values climbed and so did our property [...]
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