by Doug Stewart on January 10, 2012
This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012? #1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, [...]
by Doug Stewart on January 6, 2012
This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of [...]
by Doug Stewart on January 5, 2012
This is the first in a four part series about marketing your small business online. We asked several experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Becky McCray’s answers. 1. Change your attitude. Talk less about you and more about them. No matter [...]
by Doug Stewart on August 5, 2010
Listen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads. Key points you’ll learn: How prospective clients find your business better with a blog What to put on your small business blog How to establish yourself as the trusted expert in your niche How to repurpose your blog materials [...]
by Doug Stewart on July 29, 2010
TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in [...]
by Doug Stewart on June 10, 2010
The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be [...]
by Doug Stewart on May 11, 2010
Yesterday I met with Mandy Vavrinak. Mandy owns Crossroads Communications. The reason for our meeting? We wanted to find out if our two companies could help each other grow. Both of our businesses help small business owners grow their business. Mandy is very active in social media. She Tweets. She’s on Facebook. She blogs. She’s a [...]
by Doug Stewart on April 22, 2010
Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]
by Doug Stewart on March 16, 2010
Today I was reading some of my favorite business blogs in between projects, when I stumbled upon Debbie Weil’s, Beginner’s Guide to Business Blogging. It’s an e-book and a quick read. I downloaded it because I’m always trying to find good info to pass on to small business owners. As I’m skimming through Debbie’s e-book I [...]
by Doug Stewart on December 4, 2009
In order to dominate your space on the web, your internet marketing strategy should address each five steps of the sales process. SALES PROCESS STEP 1: Buyer Becomes Aware of a Need If you sell equipment, when an older machine starts breaking down and needs repairs are you there? Have you thought about creating an online replacement guide [...]
