by Doug Stewart on January 6, 2012
This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of [...]
by Doug Stewart on December 4, 2011
Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked. How many times have you searched for the best something-or-other on a search engine? What Happens When Your Prospect is Ready [...]
by Doug Stewart on May 31, 2011
A friend of mine put together this great list of Twitter tips. I recommend you bookmark this page. Add it to your favorites. Then put Cheryl’s advice to work for you. Here’s a tip Cheryl missed. Follow Cheryl, http://twitter.com/#!/partyaficionado. Watch what she does. You’ll be glad you did. Links to Resources: TweetDeck - Client or Application Hootsuite - Client or [...]
by Doug Stewart on December 22, 2010
Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how [...]
by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Small business owners take notice – Regus, a provider [...]
by Doug Stewart on July 29, 2010
TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in [...]
by Doug Stewart on May 14, 2010
After reading, What Small Business Owners Need to Grow their Business in Today’s World, Site Tech asked: “Wow! Where to start. I actually have three segments of my business that all tie together in my grand plan of things. The problem is I don’t know exactly where to start. I have checked and rechecked and rechecked and [...]
by Doug Stewart on May 11, 2010
Yesterday I met with Mandy Vavrinak. Mandy owns Crossroads Communications. The reason for our meeting? We wanted to find out if our two companies could help each other grow. Both of our businesses help small business owners grow their business. Mandy is very active in social media. She Tweets. She’s on Facebook. She blogs. She’s a [...]
by Doug Stewart on May 7, 2010
Find out how Erin Conrad, a professional photographer, grows her business armed with only a blog and no budget. Key points you’ll learn from this interview: How Erin gets new clients without worrying about competitors’ prices How Erin gets repeat business Why Erin doesn’t have to use traditional selling tactics to “close” the sale Click on the arrow [...]
by Doug Stewart on April 22, 2010
Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]
