Online Marketing Expert Series: What Should Small Business Owners Focus on in 2012?

This is the second post in a four part series about marketing your small business online. We asked several marketing experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Allen Gibson‘s answers. What Marketing Activities Should Small Business Owners Focus On? Good question! And, of […]

Want People Ready to Buy on Your Website? Try This . . .

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Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked. How many times have you searched for the best something-or-other on a search engine? What Happens When Your Prospect is Ready […]

Smart Twitter Tips from a Pro, @partyaficionado

Twitter Tips from Cheryl Lawson, The Party Aficionado

A friend of mine put together this great list of Twitter tips. I recommend you bookmark this page. Add it to your favorites. Then put Cheryl’s advice to work for you. Here’s a tip Cheryl missed. Follow Cheryl, http://twitter.com/#!/partyaficionado. Watch what she does. You’ll be glad you did. Links to Resources: TweetDeck – Client or Application Hootsuite – Client or […]

Can Social Media like Twitter and Facebook Help You Get Better Search Engine Rankings?

Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how […]

Is There a Small Business Revolution Building for Brave Business Owners?

Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Small business owners take notice – Regus, a provider […]

Interview Lineup for Thursdays in August

Ann Handley, Chief Content Officer for MarketingProfs

TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in […]

What Small Business Owners Need to Grow their Business in Today’s World

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Yesterday I met with Mandy Vavrinak. Mandy owns Crossroads Communications. The reason for our meeting? We wanted to find out if our two companies could help each other grow.  Both of our businesses help small business owners grow their business. Mandy is very active in social media. She Tweets. She’s on Facebook.  She blogs. She’s a […]

Professional Photographer Grows Business with Blog and No Budget. Find Out How

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Find out how Erin Conrad, a professional photographer, grows her business armed with only a blog and no budget.  Key points you’ll learn from this interview: How Erin gets new clients without worrying about competitors’ prices How Erin gets repeat business Why Erin doesn’t have to use traditional selling tactics to “close” the sale Click on the arrow […]

Using Social Media Correctly Gives Your Customers and Community More Power

  Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value […]