by Doug Stewart on January 10, 2012
This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012? #1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, [...]
by Doug Stewart on September 14, 2010
The New Social Learning: A Guide to Transforming Organizations Through Social Media By Marcia Conner & Tony Bingham It’s five a.m. this morning. My eyes are glued to the page. I’m excited. I’m writing down ideas on my legal pad about how I can collaborate with clients and friends using social networking tools. I’m already [...]
by Doug Stewart on July 8, 2010
In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years How an author successfully marketed their book [...]
by Doug Stewart on April 22, 2010
Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]