Power To Fight The Big Boys. Doug Stewart's blog
Helping Small Businesses Dominate the Web
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by Doug Stewart on December 11, 2011
Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online [...]
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by Doug Stewart on May 31, 2011
A friend of mine put together this great list of Twitter tips. I recommend you bookmark this page. Add it to your favorites. Then put Cheryl’s advice to work for you. Here’s a tip Cheryl missed. Follow Cheryl, http://twitter.com/#!/partyaficionado. Watch what she does. You’ll be glad you did. Links to Resources: TweetDeck - Client or Application Hootsuite - Client or [...]
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by Doug Stewart on December 22, 2010
Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how [...]
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by Doug Stewart on September 14, 2010
The New Social Learning: A Guide to Transforming Organizations Through Social Media By Marcia Conner & Tony Bingham It’s five a.m. this morning. My eyes are glued to the page. I’m excited. I’m writing down ideas on my legal pad about how I can collaborate with clients and friends using social networking tools. I’m already [...]
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by Doug Stewart on September 2, 2010
Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]
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by Doug Stewart on August 12, 2010
Listen to this interview and you’ll find out how a fourth generation retail jeweler uses a blog to grow their business. Key points you’ll learn: How face-to-face selling compares to marketing with Twitter and Facebook Find out how a contest got over 5000 visits to their small business blog Click on the arrow below to listen: Or to download [...]
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by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Small business owners take notice – Regus, a provider [...]
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by Doug Stewart on July 29, 2010
TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in [...]
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by Doug Stewart on July 8, 2010
In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years How an author successfully marketed their book [...]
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by Doug Stewart on July 6, 2010
A few years ago I lived in a quiet Dallas neighborhood. My wife and I had a beautful house with a beautiful landscaped yard. Little did I know how much my world was going to change in a few short years. I left my corporate job and started my own business. Then my wife lost her job. Property values climbed and so did our property [...]
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