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Growing Your Small Business Using Social Media and PR: Interview with Mandy Vavrinak

by Doug Stewart on July 8, 2010

In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years  How an author successfully marketed their book [...]

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Using Social Media Correctly Gives Your Customers and Community More Power

by Doug Stewart on April 22, 2010

  Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]

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